What is a Non-linear narrative?
Perhaps it was "boring or too predictable obvious" that led us to pay attention to nonlinear narratives. We've done everything we can to achieve our goals by planning projects and visual design, discussing clear targets, golden ratios, trends, killer content and more.
However, with the rapid growth of digital, the era of content diversification and interactive communication has arrived, and I don't think the means and methods that were considered formulas are necessarily the best manuals that give good results. Now, there are times when context is not necessarily needed to explain a certain logic.
We believe that the exploration of nonlinear narratives initiated by postmodernist researchers since the mid-20th century is still an interesting area of research. Sometimes I think that an image that shakes rather than a clear image exhibits another detailed feeling.
Many people are concerned about the global environment. In areas where we can't predict the future, such as social phenomena and climate change, we want to break old rules and show our remaining competencies by challenging existing manuals.
Image_Yeouido, Yeongdeungpo-gu, Seoul, Republic of Korea/ / Jeju island, etc (2025, Photo by Duke)